Maintaining a crawler-friendly site is the basic foundation of any website sensitive to the application of seo practices and there is no other reliable source of reference other than google itself where I was able to read a webmaster’s guideline article.
There’s three guideline areas you need to consider:
- Design and Content – Here you need to ensure that the design of your website has a good flow of information, content is very rich and relevant to your identity. Title tags, alt image text, and sitemaps are just one of things you need to be guided in this area. For more information on the basic terms you need to consider in SEO you may refer to my other article.
- Technical – I am not that knowledgeable yet regarding technical matters. But one thing that really caught my attention would be to use tools to monitor site performance since Google aims to provide their users good experience. Therefore, if your site is performing well (ex. has a good page speed) then it can affect the ranking of your website.
- Quality – I really believe in the use of quality link building strategies and using white-hat techniques. There is no easy or fast way to build ranking other than following the proper guidelines without any form of deceptive linking schemes.
There you have it! Most of the things I have learned is accessible via Google’s own articles. As the bible mentioned:
What has been will be again, what has been done will be done again, there is nothing new under the sun. (Ecclesiastes 1:9)
What I have learned I just write down to be able to document and internalize it.
Does Google really have all the information we need? It directs us to the proper websites containing the information we need but I have just realized we can also utilize it’s tools available (for free!) to help us manage our own website.
Here are just a couple of tools I was able to tinker around:
- Google Analytics – A very comprehensive tool that will help us understand the traffic sources of our website, value of the advertisement we have, content analysis, and a lot more!
- Google Webmaster Tools – Do you want to rank well in google’s search result pages? Definitely this tool will help you go through the basics of what Google requires.
- Google Page Speed Analytics – Site page speed contributes to your ranking in Google. This tool will help pin point what areas you need to tweak to improve your page speed.
The biggest question in my mind right now: are there other google tools we can use to help us in our SEO efforts? I want to explore and learn more!
I just started getting in-depth lessons regarding SEO (Search Engine Optimization) and have just created my first blog (Yes, it is this website). To begin my journey in the learning curve of SEO, I’m aiming to write down the things I have learned and even possible questions I want to be answered.
SEO in general aims to improve the ranking of your website when you search a specific keyword related to it. For example if we use proper SEO techniques, when we search for marc sorongon my website should be shown in the top results (which right now is not yet happening). SEO is considered an internet marketing strategy and the links used to increase the page rank should be relevant to the keywords being targeted.
Google has been the primary target of SEO specialists. Here are three words that I can easily remember on how Google operates – indexing, retrieval and ranking. A website is indexed, information is retrieve then proper ranking is assigned. If it is not indexed then it cannot be retrieve and cannot be ranked.
If we want to optimized the website then we have to consider the following:
- Title Tag – carries a lot of weight and dictates the best keywords that can be targeted in a page
- Meta Description – should provide a brief explanation of the webpage which are shown in the search engine result page (SERP)
- Click through rate – clicks divided by impressions.
- URL – should be relevant to the content of the website
- Headings - header tag should provide a description that is related to the main keyword and compliments the title tag and meta description
- Image Alt Text – this is the alternative text for an image and search engines take these texts as description for the image
- Outbound links - you can create nofollow or dofollow links to other website depending if you want to contribute to their ranking
There are still so many things to learn regarding this subject and hopefully the next couple of days will be a smooth ride for me in my SEO journey.