Maintaining a crawler-friendly site is the basic foundation of any website sensitive to the application of seo practices and there is no other reliable source of reference other than google itself where I was able to read a webmaster’s guideline article.
There’s three guideline areas you need to consider:
- Design and Content – Here you need to ensure that the design of your website has a good flow of information, content is very rich and relevant to your identity. Title tags, alt image text, and sitemaps are just one of things you need to be guided in this area. For more information on the basic terms you need to consider in SEO you may refer to my other article.
- Technical – I am not that knowledgeable yet regarding technical matters. But one thing that really caught my attention would be to use tools to monitor site performance since Google aims to provide their users good experience. Therefore, if your site is performing well (ex. has a good page speed) then it can affect the ranking of your website.
- Quality – I really believe in the use of quality link building strategies and using white-hat techniques. There is no easy or fast way to build ranking other than following the proper guidelines without any form of deceptive linking schemes.
There you have it! Most of the things I have learned is accessible via Google’s own articles. As the bible mentioned:
What has been will be again, what has been done will be done again, there is nothing new under the sun. (Ecclesiastes 1:9)
What I have learned I just write down to be able to document and internalize it.