I just started getting in-depth lessons regarding SEO (Search Engine Optimization) and have just created my first blog (Yes, it is this website). To begin my journey in the learning curve of SEO, I’m aiming to write down the things I have learned and even possible questions I want to be answered.
SEO in general aims to improve the ranking of your website when you search a specific keyword related to it. For example if we use proper SEO techniques, when we search for marc sorongon my website should be shown in the top results (which right now is not yet happening). SEO is considered an internet marketing strategy and the links used to increase the page rank should be relevant to the keywords being targeted.
Google has been the primary target of SEO specialists. Here are three words that I can easily remember on how Google operates – indexing, retrieval and ranking. A website is indexed, information is retrieve then proper ranking is assigned. If it is not indexed then it cannot be retrieve and cannot be ranked.
If we want to optimized the website then we have to consider the following:
- Title Tag – carries a lot of weight and dictates the best keywords that can be targeted in a page
- Meta Description – should provide a brief explanation of the webpage which are shown in the search engine result page (SERP)
- Click through rate – clicks divided by impressions.
- URL – should be relevant to the content of the website
- Headings - header tag should provide a description that is related to the main keyword and compliments the title tag and meta description
- Image Alt Text – this is the alternative text for an image and search engines take these texts as description for the image
- Outbound links - you can create nofollow or dofollow links to other website depending if you want to contribute to their ranking
There are still so many things to learn regarding this subject and hopefully the next couple of days will be a smooth ride for me in my SEO journey.